PepsiCo is launching a new line of higher-end Tropicana juices. A raspberry/acai juice will be part of the new line. Ellie Halevy, Tropicana's marketing director, declined to give a specific sales target for the new line, except to say it would be a "key contributor of growth in 2008."
Source: Reuters
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PepsiCo to launch higher-end Tropicana juices
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